Data Storytelling, Make it Visual!
Be a data storyteller If you’re an analyst, you may not think of yourself as a storyteller, but you really are. After you’ve spent days...
The Dynamic Duo: Email and Direct Mail
You’re interested in doing a direct mail and email campaign to the same group of prospects. This is a great mutli-channel approach to get...
How do you Determine a Winning Campaign?
Is it a winner? Marketing is a science, and just like in science the only way to learn if something will have a positive or negative...
8 Common Direct Marketing Mistakes
Misspelling words, using the wrong phone number or web address, not having a call-to-action or any sort of offer, are all examples of...
Direct Mail Basics: A Tale of Two Paths
Direct Mail Basics: A Tale of Two Paths Be warned, what is about to be shared below is not new information. This is information that...
5 Ways to Avoid a Business "Pinterest Fail" When Creating An Analytics Team!
Do you ever start projects that are out of your league? I recall many times where I see some project online and I say, “I can do that”...