Meet Gary. He’s between the age of 45-59, an avid fisherman and loves late night TV. He still enjoys a print magazine and prefers to buy from brick-and-mortar stores, but usually only with a coupon. Does Gary sound like someone you know? He might, because Gary represents a group of similar people within a data set. “Gary” is an example of a buyer persona. While Gary himself is not a real person, he is representing a group of people who have similar demographics, behaviors a

As I reflect on my personal goals from 2017, I’m left feeling that the year went by much too quickly. Back in January, this was going to be my best year yet – I was going to start eating better, meet 50 new business contacts and finally, take some time for myself to sit down and finish watching my Netflix queue. I know, I had some really big goals! But as I sit and reflect, I realize that all of these things I started full speed in January had fizzled out by spring. Does that