Email is a very complex marketing channel. Not only do you have to convince your targeted audience that they want to open your email from among hundreds per day, you also have to convince the ISP that your email is worth delivering to the intended recipient’s inbox. If you fail that test, your email may become graymail, making it less likely it will ever be opened by the recipient. Graymail 101 Graymail is a real thing…it exists somewhere between the blacklist and the whiteli

In this age of digital-first marketing, some companies feel that direct mail is no longer a cost-effective marketing effort. They believe digital is the only place to be. You may think this as well, but I have to say it is simply not the case. Other physical marketing channels, such as direct mail, are still capable of producing great results. Despite what the critics of direct mail say, people like getting mail. They enjoy opening the mail, feeling the mail and the personali