Data holds the key to re-engagement and customer retention
It’s no secret that most marketing dollars are spent acquiring new customers. According to the Harvard Business Review, acquiring a new...
Predictive Analytics at Work
“Sorry” said the friendly barely-old-enough-to-have-a job young woman behind the counter as she handed my credit card back to me “Your...
UFO Analytics, Yes! 7 things you can learn about UFO sightings...and more!!!!
Here at B2E we have many interesting data conversations. Recently we found ourselves discussing a data topic a little outside our norm....
Dream it. Vet it. Test it.
If you’re in an organization afraid to try new things, look around and ask yourself “what are they afraid of?” Is it cost? Is it risk? Is...
The Marketing Equation for Success
Most marketers understand the age-old saying that success in marketing is a simple equation – You must get the right message to the right...
Wasting Money with Content Marketing?
As many know, content marketing has become a key component in a well-balanced marketing strategy for companies today. Excellent examples...