The Power of Visual Dashboards
If you were to know me, you would understand my extreme affinity for using a whiteboard to express ideas and concepts. Sitting in a room...
How well do you know your customer? Segmentation may be your next step
Many marketing teams sit around tables and suggest their customers look a particular way or show certain behaviors. You have likely...
Picking up the pieces of a failed campaign
Pepsi recently released an advertising campaign that completely flopped. Maybe you heard of it…the ad featured a protest scene where one...
7 Benefits of a Marketing Database
For years large brand companies have utilized the powers of database marketing to reach and impress their brands upon millions of...
Data Storytelling, Make it Visual!
Be a data storyteller If you’re an analyst, you may not think of yourself as a storyteller, but you really are. After you’ve spent days...
