Deliverability is a fundamental issue when it comes to effective email marketing campaigns. If contacts are not receiving your emails, how can they be effective? Marketing teams must have strict email regimens in place, along with planned and coordinated list maintenance schedules to ensure the email calendar is as impactful as possible. These processes must be consistently followed so ISPs receiving your emails will find them valid and pass them through to the recipients’ in

Video is where it’s at. Research shows that 85% of all internet users in the U.S. are watching video content monthly. And, the preference for video content is growing among a variety of age groups, not to mention internationally as well. If you’re considering a marketing investment to grow customer engagement, I’ll say it again – video is where it’s at. Done correctly, it can build brand awareness, increase sales, keep customers informed or be utilized to introduce products a