As a data marketing agency, we’re best known for our data skills. We love data! But many times in client conversations, we are asked how to use the data for marketing purposes. With all our years of experience in data marketing, we can also help you build a successful marketing strategy that makes sense for your business. Before laying out a marketing strategy, there are some key pieces of information to review. What are the customer segments? How did past marketing campaigns

Data privacy and data security are in the headlines once again, as tech giant Facebook recently settled for a $5 billion fine from the Federal Trade Commission (FTC) for their data privacy practices. In addition to the fine, Facebook has agreed to ongoing diligence in monitoring their data practices (basically giving their data the same scrutiny they give their financial records). These types of rising security concerns are exactly why B2E is currently working toward our SOC