How do you track marketing campaign success? Whether on spreadsheets, in PowerPoint or on sticky notes, your metrics tracking process is most likely one that works best for your team. However, have you considered if it is the way that works best for your organization? In my years of experience working with various marketing groups, I’ve realized that the teams who have the most success are those who regularly communicate a standard set of key performance indicators (KPIs) to

Last weekend was so beautiful outside, it energized me to start some spring cleaning in my house. Windows thrown open, the warm breeze blowing, it was the perfect time to dig in and conquer the dust and dirt that accumulated during our winter hibernation. As I was washing windows, it made me think, “I wonder if companies are starting spring cleaning of their data?” Just like homeowners take care of their homes, data also needs to be cared for and cleaned up from time-to-time