There are four types of data analysis: descriptive, diagnostic, predictive and prescriptive. Companies usually focus on the first two, as the latter two are still being perfected by ongoing development of machine learning and AI techniques. Here is a brief description of each category of analysis and how they can be useful to your business. Descriptive Analytics Descriptive analytics help you see what is happening in your business. If you’re just looking to monitor trends, qu

Marketing automation software has become a necessary tool in a marketer’s toolbox. Why? Because it allows you to do more, to be more, and to personalize your marketing as much as you’d like. Marketing automation software can be half your team; it can send, track and make decisions for you. It’s no secret that I think marketing automation is the bomb, and I have reasons why I feel so strongly. Let me share what I see to be the 5 biggest benefits of marketing automation. 1.