Last month I received quite an honor, accepting an award from Iowa Governor Kim Reynolds. This wasn’t an award I received for anything obvious – my data brilliance, my good looks or my hilarious jokes. This was an award for being a generous person, a volunteer of my time and talents to a worthy cause. I am so honored to have been recognized for my work outside of work, the role I play on the board of an organization called Healthy Birth Day. Philanthropy and volunteerism are

In the early days of social media advertising, marketers struggled with attributing sales to their social media advertising. Because of this, some marketers had difficulty getting social media advertising budgets approved and/or proving the success of these campaigns. But social media bigs, like Facebook, have helped tremendously by offering some helpful tracking tools, such as the Facebook pixel. The pixel is a piece of code that can be added to your website and helps measur