We recently acquired an Instant Pot in our household. Have you heard of these things? They are billed to reduce your overall cooking time and make fabulous and healthy meals that your family will love. Amazon said Instant Pot was the best-selling kitchen item worldwide over the 2017 holiday season. Clearly people were excited for the promises of the Instant Pot and wonderful food. Have you ever approached something, being it cooking or work, hoping for a magic bullet? Somet

The best way to measure effectiveness of your content marketing plan is to review how others are interacting with your content. Social sharing can be considered the gold standard for measuring response and effectiveness of your content. If others are sharing your content they are making a statement that they liked it and found it of value. The bonus for you is that shares help increase audience size, as the network of the sharer is now also seeing your content when they may n