In the early history of the U.S., large groups of people moved west in order to prospect for gold. These people were in search of riches, and they worked hard cleaning the sand and gravel until they uncovered the sought-after golden stones. But even after they were uncovered, there was still work to be done to make them of value; they had to be cleaned and sold in order to turn a profit. Over time, groups of miners became more efficient in their processes and learned how to u

One way a good marketing analyst can add value to their organization is to provide stellar reporting back to management. Reporting is so important to telling the story of a marketing campaign. If done correctly, marketing usually gets more dollars and credibility to continue on their quest of awesomeness. If done poorly, the opposite happens, and marketing efforts are scaled back or leaders may ultimately be replaced. Don’t let reporting be the weakest link in your marketing