It’s no secret that it’s a mobile world out there. Just look around the restaurant, mall, sporting event or even while waiting in line at the movies, and you will see that mobile usage has taken over. According to AdWeek, consumers are spending more than five hours a day on their smartphones. That seems like a lot of time spent on the phone, and also an opportunity marketers would be silly to ignore. Which is why I write this blog today, because I don’t want to see marketers

If you’re in the business of creating new products or services, then this blog is for you! Creating a thoughtful go-to-market strategy can be the key to launching a successful new product for any business. Ensuring due-diligence has been performed and key targets have been identified before the product is marketed are necessary and important steps to maintaining efficient spending and effective outcomes. At B2E, we’ve launched several new products into the marketplace, so we