“Nice weather we’re having,” is a standard phrase of small talk, offered in the coffee shop, at the bank teller’s counter or in an elevator. The weather is always reliable for giving two strangers something to discuss. In recent years, it’s also proven reliable to give marketers something to discuss as well. Weather data can offer marketers a way to customize content in email and digital marketing. Industries that have utilized weather data to target messaging have seen incre

Fall is here, which also means budget season for businesses around the globe. Each year around this time, I like to share my love of data science and the great things it can do for a business. If you don’t have an analytics program today, consider adding one into your budget for 2020 – it will pay off quickly. If you’re trying to convince leadership of the need for more data in your life, here are a few bullets to use in your next conversation. If you need a longer list to ma