Wanted: The Single Customer View
Data is everywhere, and the amount of data we use is growing exponentially each year. As an industry, database marketers are getting...
Third-Party Data Rules!
Savvy marketers will tell you they segment their data to enhance, enrich and better target their marketing campaigns. Of course, there’s...
RO-WHY?!
Return on investment (ROI) is a term marketers love to hate. It’s a metric that organizations use to indicate a marketing campaign’s...
