So, you think you can Omni-Channel?
A debate has been ongoing across the marketing industry about the term “Omni-Channel” and whether or not marketers are actually doing it. Because you know, Omni-Channel is more than just being multi-channel. It’s about creating a seamless marketing experience across available channels and most importantly, putting the customer in the center of those experiences. To execute this, your marketing should be consistent across those channels and deliver the personalized experience
4 Tips for a Successful Offline and Online Strategy
As I have been out visiting with clients and prospects, a common theme continues to emerge - how to connect an offline marketing strategy with an online one. This is a very popular theme, as the marketing industry has morphed into something new, yet again. It’s no longer acceptable to be a print-only marketing shop, just like it’s not acceptable to be an email-only marketing shop. Successful marketing teams are able to create seamless experiences and engage customers across a
Making a Database Marketing Sandwich
I hope you’re not hungry when you read this blog…sorry in advance for the food analogy. Predictive modeling and segmentation are the peanut butter and jelly of the database marketing sandwich. Sure, you could eat a sandwich with just peanut butter or just jelly, but for the best-in-class database marketing lunch, you really want to have them both as part of your analytics picnic. Predictive Modeling Predictive modeling (aka peanut butter) is a practice commonly misunderstood