It’s no secret that most marketing dollars are spent acquiring new customers. According to the Harvard Business Review, acquiring a new customer can cost 5-25% more than working to retain existing clientele, depending on what industry you’re working in. Having a retention and re-engagement plan is important to saving the customers you’ve already invested in obtaining. Knowing your audience and who is best suited for your product are key components of having a successful re-

“Sorry” said the friendly barely-old-enough-to-have-a job young woman behind the counter as she handed my credit card back to me “Your card did not work.” “No need to apologize” I sheepishly replied. “I blame my bank’s predictive modelers, not you.” “That’s very sweet, because most people blame me. Do you have another card?” I had just arrived in Vegas, and stopped at the Walgreens next to my hotel to stock up on Diet Mountain Dew. Since I had just successfully used that sa

Here at B2E we have many interesting data conversations. Recently we found ourselves discussing a data topic a little outside our norm. Keith had brought up the topic of UFOs and some data that he had run across on the site www.nuforc.org. Well that was just the start, we could not help but to dive in and take a look. Since July 8th is the Anniversary of a Flying Saucer being captured in Rosewell, NM in 1947, we thought we would share a special blog with you. For Example, did