Data holds the key to re-engagement and customer retention
It’s no secret that most marketing dollars are spent acquiring new customers. According to the Harvard Business Review, acquiring a new...


Predictive Analytics at Work
“Sorry” said the friendly barely-old-enough-to-have-a job young woman behind the counter as she handed my credit card back to me “Your...


UFO Analytics, Yes! 7 things you can learn about UFO sightings...and more!!!!
Here at B2E we have many interesting data conversations. Recently we found ourselves discussing a data topic a little outside our norm....

