Over the past 30 days, the United States has seen a substantial economic downturn due to the coronavirus. The virus has not only caused stocks to crash, but businesses to shutter and employees to be laid off. The pandemic has also sent millions of people home, where they are not used to being for all day, every day. It should be expected that typical marketing audiences are going to experience changes in behavior due to these extreme and atypical circumstances. How is your au

These past few weeks have been a complete blur. It’s like we’ve gone to sleep and woken up in a bad apocalypse movie. Sports are cancelled, schools have been cancelled and people are staying home from work. And for some reason there’s a mad dash on toilet paper?! Life as we know it has been put on pause. As a marketer, we must realize there will be impact to our work due to COVID-19. People will be staying home more, perhaps shopping online more, or maybe saving their money b

Marketing teams engaged in multi-channel marketing efforts have a challenge to overcome when it comes to attribution of ROI. Efforts to prioritize and optimize the marketing mix can hit a wall when influence doesn’t reflect in tracking. Consumers may see multiple ads or visit different websites before making a final purchase decision – a decision that may not have occurred without those other various touchpoints. With so many avenues and routes a customer can take to land in