Like most things, there is no silver bullet to make you an amazing marketer. It takes time, effort, bravery, curiosity and creativity. Organizations starting on their marketing journey would be wise to hire someone to take on this responsibility, even if a partner agency, because it takes thought, knowledge and consistency to be successful in marketing. Here are a few other things it takes to have a successful marketing program: 1. Get Buy-in Marketing needs to be viewed a

Want to use data for marketing campaigns, but not quite sure which is the best data to use? Data can be obtained and applied to a marketing campaign in many different ways, so it is important to understand the different types of data, how they could be used, and any risks associated with each type. First Party Data The most powerful and relevant data to your business is first party data. This is data that your organization has collected from individuals, either through market

Data is to marketing what flour is to a cake; even without the flour, you can still create something cake-like, and it may look tasty, but I guarantee you won’t produce the stellar results you desire because something will still be missing. Integrating data into a marketing campaign adds that something missing, just like adding flour to the cake. Data allows a marketing campaign be focused and targeted, leading to higher returns and greater response. Data makes a difference.