Life Events Should Make You Go “Hmmmmm….”
Marketers are always looking for new ways to grow their audiences. Purchasing large and un-targeted lists can often yield a less than desirable return. This is because communicating with random people out of the blue is hard. They’re usually not in the “purchase” mindset and trying to convince them through a series of emails, banner ads or mail pieces can be a challenge. The secret to gaining new marketing names that lead to conversions is to make sure the list used is hittin

