Is your company using data analytics to make marketing decisions? If not, you could be missing out on revenue and opportunity. According to a recent study by Forrester, ANA and Neustar, more than 150 marketing decision makers nearly all agreed that data-driven insights and decisions lead to considerably better results. There may be many reasons why a company chooses not to engage in a marketing data analytics program – cost, privacy/data concerns or because they have a shorta

Tradeshows are a great opportunity for making connections and gaining leads. If you’re new to the tradeshow channel, you may find it challenging to drive the right kind of traffic to your booth. There are different schools of thought when it comes to tradeshow strategy. Some businesses choose to drive traffic through games, giveaways, expensive booths or flashy promotional gadgets. These are all good ways to drive traffic, but not necessarily ways to attract your target audie

I was recently reading an article from Hootsuite on the phenomenon of second screens. In the article, it referenced a recent Facebook study that says 94 percent of viewers have a smartphone in hand while watching tv. At first I thought that number seemed really high, but then I looked at my own behaviors, and the behaviors of my family and friends, and I realized…this is probably a pretty fair assessment of what is happening in society today. So, thinking about this from a ma