The Dynamic Duo: Email and Direct Mail
You’re interested in doing a direct mail and email campaign to the same group of prospects. This is a great mutli-channel approach to get...
How do you Determine a Winning Campaign?
Is it a winner? Marketing is a science, and just like in science the only way to learn if something will have a positive or negative...
8 Common Direct Marketing Mistakes
Misspelling words, using the wrong phone number or web address, not having a call-to-action or any sort of offer, are all examples of...
