A few weeks ago, I attended the Data & Marketing Association (DMA)’s Annual Conference in Las Vegas. I heard about some innovative ways marketers are integrating data and new technologies into their marketing plans. I hope to share a few of these in upcoming blogs – here’s one to start. Growing brand recognition on the Amazon Echo (a.k.a. Alexa) – In 2014, Amazon introduced us to the Amazon Echo, more commonly known as “Alexa”. Since that time, over 33 million voice-first dev

A 2017 Report showed that most marketers don’t use data on the front-end of a marketing campaign to test or drive strategy. Forty-seven percent use data after a marketing campaign to measure results. This pretty much matches what I hear from clients as well, marketing teams just aren’t sure how to use data for strategy development or testing. What does it look like to change your strategy over to a data-driven one? After all, data is more than just a measurement tool. Here a