When social media first took off more than a decade ago, it was the young crowd who were first to embrace the online hangouts with their photo-sharing, thought-posting and event-organizing. But today, instead of embracing these public online spaces, the young crowd is running from some social media channels in troves. Why the sudden mass exodus? There are a few reasons, and marketers take heed – we are one of them. Nearly three-fourths of millennials and Gen Z social media u

Are you looking for a way to improve your marketing campaigns, spend your marketing budget dollars more efficiently and increase response and revenue? You can accomplish all of these things by implementing test and learn strategies into your marketing calendar. Testing is the scientific way of measuring one way versus another. In marketing, various aspects of the campaign could be tested, including list, messaging or creative delivery. Some marketing organizations choose not