Banner advertising on the internet first began in 1994. According to Digiday, the first banner was placed on Wired Magazine’s digital affiliate HotWired, and so began the digital marketing revolution. A banner ad is a digital advertisement placed on a website. They can appear in a variety of shapes and sizes, but typically feature a brand, message and call to action. Selling banner ads serves as a source of revenue for website owners, but is also a way to create brand awarene

“Describe the customer journey” can mean something different to each client I work with, but it’s a question that quickly identifies areas of opportunity for the business. For some organizations, the customer journey may be long and complex, while for others they prefer to keep it simple. But, no matter which way your customer journey is built, there is one customer that should be included and handled specially, and that is the anonymous website visitor. In most sales models,