With MotusAudiences, you can ensure every marketing effort is on-target:

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• Use rich consumer data to target and segment current and potential customers.

• Focus on your "perfect audience."

• Cleanse and validate customer data for more effective direct marketing.

• Expand reach through custom audience modeling.

• Tailor your message based on your audience members' unique interests, preferences, and decision-making styles.

• Identify which consumer segments and the most profitable for your business.

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Use MotusAudiences to Target MotusIP Digital Advertising

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MotusAudiences includes detailed information on 232 million individuals belonging to 127 million households (covering 95% of the U.S. population).
 

• Demographics

• Media channel preferences

• Preferred conversion channel

• Messaging styles

• Mortgage data

• Property data

• Political personas

• Ethnicity and language

• Life stages

• Marketing segmentation

• Green segmentation

• New movers (13 million)

• New homeowners (3 million)

• New parents

• Investment property

• Consumer financial insights

• Retail buyer propensity by product category

• Online buyer propensity by product category

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Use MotusAudiences to Build Detailed Profiles of Your – or a Competitor's – Foot Traffic 

 

The data in MotusAudiences is carefully gathered, aggregated, and analyzed from the most credible sources:
 

• Public records including recorded deed and tax assessor records

• Census data

• Publications, subscriptions and published dictionaries

• Participatory change of address information

• Aggregated credit information

• Self-reported consumer surveys

• Retail transactions

• Digital data

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    Source | McKinsey

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