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The Most Up-to-Date National Consumer Data

Powered by the Country’s Top Tier Data Sources, Updated Monthly

Laser-Target and Hyper-Personalize Your Marketing

Leverage MotusAudiences, B2E's powerful in-house consumer database to learn more about your customers, drive new business, and deliver intelligent interactions across all channels. 

Seventy-one percent of consumers expect companies to deliver personalized interactions.

And seventy-six percent get frustrated when this doesn’t happen.


With MotusAudiences, you can ensure every marketing effort is on-target:

  • Use rich consumer data to target and segment current and potential customers.

  • Focus on your "perfect audience."

  • Cleanse and validate customer data for more effective direct marketing.

  • Expand reach through custom audience modeling.

  • Tailor your message based on your audience members' unique interests, preferences, and decision-making styles.

  • Identify which consumer segments and the most profitable for your business.

Use MotusAudiences to Target MotusIP Digital Advertising

MotusAudiences includes detailed information on 232 million individuals belonging to 127 million households (covering 95% of the U.S. population).

  • Demographics

  • Media channel preferences

  • Preferred conversion channel

  • Messaging styles

  • Mortgage data

  • Property data

  • Political personas

  • Ethnicity and language

  • Life stages

  • Marketing segmentation

  • Green segmentation

  • New movers (13 million)

  • New homeowners (3 million)

  • New parents

  • Investment property

  • Consumer financial insights

  • Retail buyer propensity by product category

  • Online buyer propensity by product category

Use MotusAudiences to Build Detailed Profiles of Your – or a Competitor's – Foot Traffic 


The data in MotusAudiences is carefully gathered, aggregated, and analyzed from the most credible sources:

  • Public records including recorded deed and tax assessor records

  • Census data

  • Publications, subscriptions and published dictionaries

  • Participatory change of address information

  • Aggregated credit information

  • Self-reported consumer surveys

  • Retail transactions

  • Digital data







    Source | McKinsey


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