Direct Mail Basics: A Tale of Two Paths Be warned, what is about to be shared below is not new information. This is information that people talk about often around marketing tables and some even execute. Marketing teams are smart. They spend many hours planning and thinking of creative ways to reach their target markets. The problem for some is that those plans never get the results they envisioned. The infograph below tells the tale of many marketing campaigns. Two paths of

Do you ever start projects that are out of your league? I recall many times where I see some project online and I say, “I can do that” only to have it end in DISASTER. You know what I mean… A “Pinterest Fail”. Pinterest has so many great projects for everyone to try at home, but when the attempt is complete, the results are often less than stellar. I know I am not alone, as there is an entire website dedicated to this phenomenon: http://pinterestfail.com The risks of making

B2E has provided thousands and thousands of lists to companies of all sizes and industries. Experience has taught us how to provide the most accurate and appropriate information from nearly any data source. We will not work with sources we feel provide untrustworthy data. Lack of knowledge or understanding of lists and selects is the industry’s greatest weakness. Not all data is created equal! We have some advice for you when looking to purchase a list: Do not buy from a web

The world of direct marketing is heavily reliant on data. There are over 55,000 available lists on the market. From compiled lists to response lists, there’s something for almost every targeted campaign. They all vary in quantity, quality and price. It’s sometimes difficult to understand a good list from a bad list. Today we will talk about targeting with data, getting the right list and what questions to ask before renting. Renting the Right Marketing List You read it, yes