Data scientists are in high demand. IBM predicts that job demand in the data science industry will grow 28% by the year 2020. It makes perfect sense – as the amount of data available continues to grow, our reliance on data to make smart marketing and business decisions grows too. That means we’re going to need an army of superior data professionals to keep up with future demand. Unfortunately, data science is still growing in popularity and experts are anticipating a large sh

Why is it that some marketers think B2B marketing doesn’t need to be personal? It’s because this is a business decision they’re making, right? But, what we need to remember is that on the other end of this business decision, there is a person. Have you considered how you might better gain that person’s attention? We’ve come so far in B2C marketing – we know so many things about consumers. And marketers use this data in their campaigns to create personalized experiences and cu