Blame it on the rain
You know how when it’s cold and rainy out in the morning, you just don’t feel like getting out of bed? You’re probably not alone – your customers are probably feeling the same way. That’s because weather can have an influence on us, it can determine our moods and impact our decision making. Sometimes you can just blame it on the rain. In fact, weather is such an influencer on how we choose to behave, that super savvy organizations are now relying on weather data to enhance th


15 Years of Data Marketing
Groundbreaking things that happened in 2003… The National Do Not Call Registry began, halting rampant telemarketing calls Apple launched the iTunes music store, allowing us to download tunes for our iPods Skype was launched – video conferencing weirdness began B2E Direct Marketing, Inc. opened its doors! It seems surreal to say, but this year B2E is celebrating 15 years in business! And we couldn’t have gotten here without all of you. Whether you are a current/past employee,

