If you’re in an organization afraid to try new things, look around and ask yourself “what are they afraid of?” Is it cost? Is it risk? Is it the “nothing broken” syndrome (aka laziness)? The fact of the matter is that if you have a great marketing idea, response could outweigh cost, risk can be managed and just because something isn’t broken, doesn’t mean it can’t be improved. Being the dreamer within an organization afraid to try new things could result in some battle wounds

Most marketers understand the age-old saying that success in marketing is a simple equation – You must get the right message to the right people at precisely the right time. Do this and your campaigns will be successful. Wow, that sounds really easy! After many years in this business I can assure you, it is not really that easy…you must also have the right tools in your marketing toolbox in order to pull this off. Let me offer some examples. The right message In order to del

As many know, content marketing has become a key component in a well-balanced marketing strategy for companies today. Excellent examples can be seen each day in various industries. Some of our favorites are Whole Foods and Kreg Tool. Both have innovative ways to reach their target audiences. Whole Foods focuses on unique recipes, while Kreg Tool creates woodworking plans for their target audience. According to a recent study, in 2016, companies are spending 29% of their marke