When a prospect begins the buyer journey, it typically starts with research. Some companies will be referred to them via industry contacts, while others may become potentials through a simple Google search. However your brand comes into the mix of companies being evaluated, the first stop on the buyer journey is typically a website for more information and contact details. This is why your website matters. In most instances, the website is the first impression your company ma

The world is going digital – fast. A recent IDC report predicts that by 2025 (just 5 years from now!) each connected person will interact with data every 18 seconds. If your marketing team is not currently using digital marketing tactics, now is the time to begin building strategy and implementing ways to connect with consumers on another level. After all, digital is not something marketers can turn on overnight. It takes learning, strategizing, technology implementation and