As marketing’s reliance on data has grown over time, so have the concerns over data privacy and data security. Companies worldwide are collecting data on shoppers, website visitors and clients, all in the name of personalized services and better marketing response rates. While the data scientist in me thinks it is so cool how much information we can access about people, how many more data points are available from new technologies like IoT, and the increases we’ve seen in ou

Content marketing strategies are being used to reach audiences, create awareness and drive brand recognition across channels. Whether on the web, a blog, social media or video channel – content can be delivered in all different shapes and sizes. Content is typically created to meet a need, solve a problem or create awareness. As marketers, we need to ensure that content programs also include the ability to create emotional response. Emotion has a place in good content, just a