B2E Blog

Featured Posts

November 13, 2019

Fall is here, which also means budget season for businesses around the globe. Each year around this time, I like to share my love of data science and the great things it can do for a business. If you don’t have an analytics program today, consider adding one into your...

October 28, 2019

Banner advertising on the internet first began in 1994. According to Digiday, the first banner was placed on Wired Magazine’s digital affiliate HotWired, and so began the digital marketing revolution. A banner ad is a digital advertisement placed on a website. They can...

October 14, 2019

“Describe the customer journey” can mean something different to each client I work with, but it’s a question that quickly identifies areas of opportunity for the business. For some organizations, the customer journey may be long and complex, while for others they prefe...

September 30, 2019

Deliverability is a fundamental issue when it comes to effective email marketing campaigns. If contacts are not receiving your emails, how can they be effective?

Marketing teams must have strict email regimens in place, along with planned and coordinated list maintenanc...

September 16, 2019

Video is where it’s at. Research shows that 85% of all internet users in the U.S. are watching video content monthly. And, the preference for video content is growing among a variety of age groups, not to mention internationally as well. If you’re considering a marketi...

August 19, 2019

As a data marketing agency, we’re best known for our data skills. We love data! But many times in client conversations, we are asked how to use the data for marketing purposes. With all our years of experience in data marketing, we can also help you build a successful...

August 5, 2019

Data privacy and data security are in the headlines once again, as tech giant Facebook recently settled for a $5 billion fine from the Federal Trade Commission (FTC) for their data privacy practices. In addition to the fine, Facebook has agreed to ongoing diligence in...

July 21, 2019

When social media first took off more than a decade ago, it was the young crowd who were first to embrace the online hangouts with their photo-sharing, thought-posting and event-organizing. But today, instead of embracing these public online spaces, the young crowd is...

July 8, 2019

Are you looking for a way to improve your marketing campaigns, spend your marketing budget dollars more efficiently and increase response and revenue? You can accomplish all of these things by implementing test and learn strategies into your marketing calendar. 

Testing...