B2E Blog

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March 30, 2020

Over the past 30 days, the United States has seen a substantial economic downturn due to the coronavirus. The virus has not only caused stocks to crash, but businesses to shutter and employees to be laid off. The pandemic has also sent millions of people home, where th...

March 14, 2020

These past few weeks have been a complete blur. It’s like we’ve gone to sleep and woken up in a bad apocalypse movie. Sports are cancelled, schools have been cancelled and people are staying home from work. And for some reason there’s a mad dash on toilet paper?! Life...

March 2, 2020

Marketing teams engaged in multi-channel marketing efforts have a challenge to overcome when it comes to attribution of ROI. Efforts to prioritize and optimize the marketing mix can hit a wall when influence doesn’t reflect in tracking. Consumers may see multiple ads o...

February 19, 2020

Choosing where to locate a new storefront or office can be a challenge. Aside from looking through listing upon listing of real estate options, there are many other factors to consider. For instance, is there traffic in this neighborhood? Good parking options? How long...

February 5, 2020

Are low landing page conversion rates getting you down? Call lost leads back with a strong digital retargeting campaign. The average landing page will convert approximately 2.35% which means more than 97% of those leads are being lost. What if you could get your messag...

January 22, 2020

At B2E, we’re not ok with the status quo – are you? We didn’t think so. That’s why we’re launching a new Motus program that will open up a whole new channel of opportunity for marketers like you. Meet MotusMobile™, a new way to reach audiences digitally based on foot t...

January 6, 2020

We had a great year at B2E, and have loved every minute of meeting new clients and hearing from existing clients, sharing news of their terrific successes. That’s what we’re all about at B2E. We’re here to consult with marketing teams and make recommendations for integ...

December 16, 2019

As the new decade is upon us, we think a hot button issue that will most certainly carry forward to the 2020’s will be consumer privacy. Efforts to put personal data back into the hands of consumers kicked off this past year with Europe’s GDPR law. On January 1, 2020,...