3 Data-Smart Marketing Strategies
As a data marketing agency, we’re best known for our data skills. We love data! But many times in client conversations, we are asked how...
B2E Cares about Data Security
Data privacy and data security are in the headlines once again, as tech giant Facebook recently settled for a $5 billion fine from the...
Shifting Directions on Social Media
When social media first took off more than a decade ago, it was the young crowd who were first to embrace the online hangouts with their...
3 Arguments for Testing
Are you looking for a way to improve your marketing campaigns, spend your marketing budget dollars more efficiently and increase response...
It's a Mobile World
It’s no secret that it’s a mobile world out there. Just look around the restaurant, mall, sporting event or even while waiting in line at...
5 Steps to a Successful Product Launch
If you’re in the business of creating new products or services, then this blog is for you! Creating a thoughtful go-to-market strategy...