One Screen, Two Screens
I was recently reading an article from Hootsuite on the phenomenon of second screens. In the article, it referenced a recent Facebook...
Iowa Caucus Season is Here!
It is no secret that Iowa Caucus season is here. It is March 2019, well over a year in advance of the actual 2020 election. But, as first...
If You Care What People Think…
I recently went to a fast food restaurant and had a horrible experience. I mean, fast food restaurants are supposed to be fast, right?...
Gain Efficiency in Prospecting with Reverse Append MotusIP Campaigns
It’s a very exciting time here at B2E. We just launched a new service called Reverse Append, part of our MotusIP™ Campaign, that is going...
The Graymail Zone
Email is a very complex marketing channel. Not only do you have to convince your targeted audience that they want to open your email from...
You've Got Mail!
In this age of digital-first marketing, some companies feel that direct mail is no longer a cost-effective marketing effort. They believe...