Third-Party Data Rules!
Savvy marketers will tell you they segment their data to enhance, enrich and better target their marketing campaigns. Of course, there’s...
RO-WHY?!
Return on investment (ROI) is a term marketers love to hate. It’s a metric that organizations use to indicate a marketing campaign’s...
Blame it on the rain
You know how when it’s cold and rainy out in the morning, you just don’t feel like getting out of bed? You’re probably not alone – your...
15 Years of Data Marketing
Groundbreaking things that happened in 2003… The National Do Not Call Registry began, halting rampant telemarketing calls Apple launched...
If it’s stale, open a new bag
The other night I was fishing in my cupboard for a late night snack. Chips…perfect. But after the first bite I knew this choice was a...
Using IP Addresses to Target Your Message
For many years, companies would balk at spending thousands of dollars for online ads. Why? Because they weren’t always viewed as an...