It’s no secret that it’s a mobile world out there. Just look around the restaurant, mall, sporting event or even while waiting in line at the movies, and you will see that mobile usage has taken over. According to AdWeek, consumers are spending more than five hours a day on their smartphones.
That seems like a lot of time spent on the phone, and also an opportunity marketers would be silly to ignore. Which is why I write this blog today, because I don’t want to see marketers missing out on such opportunity. Having a mobile-first marketing strategy is more than just a fancy thing to say…it’s a smart thing to do. Consumers are going digital now more than ever before, and your emails, landing pages and websites need to be ready to interact on a plethora of different devices.
Here’s a look at the opportunity of mobile-first:
Various sources say that approximately 50% of emails are viewed on mobile. That’s half! Half of all of the email your organization sends is going to be opened on a mobile device. Those emails need to be device responsive. Did you know that an email which displays incorrectly on a smartphone is likely to be deleted within 3 seconds? If you’re organization is still sending old format emails, they don’t stand a chance.
According to Business Insider, 82% of all internet traffic will be video by the year 2021. Video is a tremendous opportunity for any marketer to gain visibility in the marketplace. More than half of consumers say watching a video on Facebook has influenced a purchase decision in the last 30 days. Video is a great way to gain attention for your brand message, but make sure your videos are right-sized bites made for mobile consumption. If it takes too long to load, video isn’t going to help your marketing results, in fact it may do the opposite.
If social media channels are not part of your marketing mix, they need to be. Not only are there millions to billions of active users on some of the larger platforms, but the technology to target advertising at select populations just keeps getting better. In 2019, digital media buys are expected to account for 55% of all media ad spending and social media is a large portion of this. Over one-third of consumers utilize social media when considering a purchase.
If you are considering a change to mobile-first marketing strategies, we’d love to share some strategies that have worked for us. Contact us at B2E today!