Dream it. Vet it. Test it.
If you’re in an organization afraid to try new things, look around and ask yourself “what are they afraid of?” Is it cost? Is it risk? Is it the “nothing broken” syndrome (aka laziness)? The fact of the matter is that if you have a great marketing idea, response could outweigh cost, risk can be managed and just because something isn’t broken, doesn’t mean it can’t be improved. Being the dreamer within an organization afraid to try new things could result in some battle wounds