CASE STUDY: PEST CONTROL

A pest control service company in Florida was looking to gain new customers in one of their local markets. The Florida climate lends itself well to pest control businesses, and companies can be busy year-round.
CHALLENGE:
 
The client wanted to be being able to target prospects that had just moved into a new home within 24-48 hours of them setting up their home network.
APPROACH:
 
Using the Digital New Movers managed database, they were able to take the addresses of recent movers and append an IP address. Then digital banner ads were delivered straight to their households, ensuring the client was the first pest control company they heard about. Focusing on this brand-new audience that will be needing a service is one of the most effective ways to utilize Digital New Movers.

CAMPAIGN:

NEW CUSTOMER ACQUISITION

BACKGROUND:

  • The client saw 276 sales from the campaign.

  • Conversion rate of 2.55%.

  • The prospects accounted for 8% of all sales over the course of the campaign.

PERFORMANCE

SERVICES