CAMPAIGN: Fill Service Appointments

BACKGROUND: The client is a full-service heating, ventilation, air conditioning, plumbing repair and retail organization with multiple locations throughout the southeast United States. The company had hundreds of appointment slots available within their last quarter. Like most in the industry, they relied on traditional means of marketing to reach new and existing customers. Direct mail, cold calling, and emails can be effectively improved with new digital solutions.

​

CHALLENGE: Operating off a tight budget, the client needed to re-engage previous customers with winterization services and sell the client’s excess inventory of tankless water heaters. With hundreds of appointment slots that needed to be filled, they needed a way of connecting with customers that had a high chance to convert. 

​

APPROACH: Provided with a list of previous customers, they targeted 18,500 households. Focusing on past purchasers greatly increased the likelihood of conversion, all they needed was a reminder to contact the client. Being hit with display ads helped customers reach out independently and warmed them up as a lead when the company contacted them directly.