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CASE STUDY: FURNITURE RETAILER
A national retailer of home furnishings, with over $3B dollars in annual revenue, wanted to capitalize on its web traffic to boost its sales.
CHALLENGE:
The goal was to identify prospective consumers browsing their website and redirect them to the client’s physical store. This required clear triggers to ensure efficient spend, and that only high-quality leads would be targeted.
APPROACH:
Using the Reverse Append, the client was able to find anonymous IP addresses of potential customers and match them to a physical address. The physical home address was appended using an IP address, with 95% certainty. The prospects were then sent a custom-printed First-Class Mail piece through a select print partner. Households across four states, located near brick-and-mortar store locations were targeted, while current customers and prospects who received other direct mail initiatives during the month of the offer were suppressed from the Reverse Append mailings.
CAMPAIGN:
FURNITURE SALES
BACKGROUND:
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Return on Ad Spend (ROAS) for this campaign was over 1,100%.
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0.9% of all targeted homes converted.
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Generated $250,000 dollars in incremental additional revenue.
PERFORMANCE
SERVICES
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