CASE STUDY: FURNITURE RETAILER
A national retailer of home furnishings, with over $3B dollars in annual revenue, wanted to capitalize on its web traffic to boost its sales.
The goal was to identify prospective consumers browsing their website and redirect them to the client’s physical store. This required clear triggers to ensure efficient spend, and that only high-quality leads would be targeted.
Using the Reverse Append, the client was able to find anonymous IP addresses of potential customers and match them to a physical address. The physical home address was appended using an IP address, with 95% certainty. The prospects were then sent a custom-printed First-Class Mail piece through a select print partner. Households across four states, located near brick-and-mortar store locations were targeted, while current customers and prospects who received other direct mail initiatives during the month of the offer were suppressed from the Reverse Append mailings.
Return on Ad Spend (ROAS) for this campaign was over 1,100%.
0.9% of all targeted homes converted.
Generated $250,000 dollars in incremental additional revenue.