CASE STUDY: FURNITURE RETAILER

A national retailer of home furnishings, with over $3B dollars in annual revenue, wanted to capitalize on its web traffic to boost its sales.

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CHALLENGE:

 

The goal was to identify prospective consumers browsing their website and redirect them to the client’s physical store. This required clear triggers to ensure efficient spend, and that only high-quality leads would be targeted.

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APPROACH:

 

Using the Reverse Append, the client was able to find anonymous IP addresses of potential customers and match them to a physical address. The physical home address was appended using an IP address, with 95% certainty. The prospects were then sent a custom-printed First-Class Mail piece through a select print partner. Households across four states, located near brick-and-mortar store locations were targeted, while current customers and prospects who received other direct mail initiatives during the month of the offer were suppressed from the Reverse Append mailings.