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CAMPAIGN: Furniture Sales

BACKGROUND: A national retailer of home furnishings, with over $3B dollars in annual revenue, wanted to capitalize on its web traffic to boost its sales.

CHALLENGE: The goal was to identify prospective consumers browsing their website and redirect them to the client’s physical store. This required clear triggers to ensure efficient spend, and that only high-quality leads would be targeted.

APPROACH: Using the Reverse Append, the client was able to find anonymous IP addresses of potential customers and match them to a physical address. The physical home address was appended using an IP address, with 95% certainty. The prospects were then sent a custom-printed First-Class Mail piece through a select print partner. Households across four states, located near brick-and-mortar store locations were targeted, while current customers and prospects who received other direct mail initiatives during the month of the offer were suppressed from the Reverse Append mailings.

Case Study

Furniture Retailer

PERFORMANCE

Return on Ad Spend (ROAS) for this campaign was over 1,100%.

0.9% of all targeted homes converted.

Generated $250,000 dollars in incremental additional revenue.

SERVICES

Anonymous Website Visitors - Rev Append

3rd Party Data Append

Drive-Time Append

Direct Mail

TESTIMONIALS

Client Success Stories: Hear What Our Clients Say

“B2E’s data-driven solutions have boosted our marketing effectiveness and delivered measurable results for our client campaigns."

Strategic America

“B2E has provided innovative solutions to streamline our processes and empower us to make data-driven decisions, giving us a competitive edge in the market.”

Alaska Travel Industry Association

“Their cutting-edge solutions have empowered us to extract valuable insights, optimize decision-making processes, and drive unprecedented growth.”

Delta Dental of Iowa

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