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CASE STUDY: CREDIT UNION
The client, a credit union based in Virginia, is a favorite amongst customers. With standout customer service and a comprehensive business offering, retaining clients is simple once they’re established.
The credit union had direct mail and a set of banner ads that communicated a special incentive for changing auto loan providers. The credit union needed to ensure the ads were delivered to the appropriate consumers at the optimal frequency.
The IP targeted digital process was used to match the physical addresses of their customer list to IP addresses. The credit union started with a list of 60,000 homes and were able to match matched around 38,000. Direct mail was dropped into the home around the middle of the moth while digital ads started 2 weeks earlier and last for 4 weeks. The goal was to create an omni-channel campaign. The digital ads reinforced the offer by the time the direct mail piece was in hand. This dual-channel approach helped create a lift over just doing direct mail alone.
24% increase in approved loans from the targets.
Incremental $200,000 in loans.
758% return on ad spend.
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