CASE STUDY: CREDIT UNION

The client, a credit union based in Virginia, is a favorite amongst customers. With standout customer service and a comprehensive business offering, retaining clients is simple once they’re established.

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CHALLENGE:

 

The credit union had direct mail and a set of banner ads that communicated a special incentive for changing auto loan providers. The credit union needed to ensure the ads were delivered to the appropriate consumers at the optimal frequency.

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APPROACH:

 

The IP targeted digital process was used to match the physical addresses of their customer list to IP addresses. The credit union started with a list of 60,000 homes and were able to match matched around 38,000. Direct mail was dropped into the home around the middle of the moth while digital ads started 2 weeks earlier and last for 4 weeks. The goal was to create an omni-channel campaign. The digital ads reinforced the offer by the time the direct mail piece was in hand. This dual-channel approach helped create a lift over just doing direct mail alone.