CASE STUDY: COLLEGE/UNIVERSITY

A university wanted to get new students to enroll and wanted to attempt a new marketing strategy not tried before.

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CHALLENGE:

 

This university wanted to ensure that the audience targeted would be those most likely to convert. By doing this, they intended to make sure that the university’s marketing dollars were spent as effectively as possible. Their plan was to target individuals seen at nearby universities and community colleges to encourage transfers.

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APPROACH:

 

Using Venue Back Home, the mobile Device IDs of those seen consistently on college campuses within about an hour range of this university were collected. From there, they were then able to target these households with ads promoting transfers to the university.