CASE STUDY: AUTOMOTIVE DEALER

An automotive client in Louisville has been selling luxury vehicles for over 50 years, and their reputation for superior customer service is well known.

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CHALLENGE:

 

This campaign utilized the dealerships existing database for leases that were expiring soon as well as a prospect list of consumers who owned other luxury brand vehicles. Both groups needed to be reached to generate a high conversion rate.

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APPROACH:

 

These two groups were set up as separate campaigns, and messaging corresponded to the vehicle currently owned by a particular target. For example, someone whose lease was going to expire on an E-Class Mercedes received an ad for the new E-Class, while M-Class lessees received the M-Class ad. This is the best way to utilize the accuracy of IP targeted digital campaigns, making ads highly relevant greatly improves campaign performance.