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CASE STUDY: AUTOMOTIVE DEALER
An automotive client in Louisville has been selling luxury vehicles for over 50 years, and their reputation for superior customer service is well known.
This campaign utilized the dealerships existing database for leases that were expiring soon as well as a prospect list of consumers who owned other luxury brand vehicles. Both groups needed to be reached to generate a high conversion rate.
These two groups were set up as separate campaigns, and messaging corresponded to the vehicle currently owned by a particular target. For example, someone whose lease was going to expire on an E-Class Mercedes received an ad for the new E-Class, while M-Class lessees received the M-Class ad. This is the best way to utilize the accuracy of IP targeted digital campaigns, making ads highly relevant greatly improves campaign performance.
AUTO LEASE RENEWALS
46 transactions attributed to the campaign.
80% higher conversion rate for customers who received targeted display ads.
$383,286 in incremental revenue generated from these additional sales.
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