CASE STUDY: AUTOMOTIVE DEALER

An automotive client in Louisville has been selling luxury vehicles for over 50 years, and their reputation for superior customer service is well known.
CHALLENGE:
 
This campaign utilized the dealerships existing database for leases that were expiring soon as well as a prospect list of consumers who owned other luxury brand vehicles. Both groups needed to be reached to generate a high conversion rate.
APPROACH:
 
These two groups were set up as separate campaigns, and messaging corresponded to the vehicle currently owned by a particular target. For example, someone whose lease was going to expire on an E-Class Mercedes received an ad for the new E-Class, while M-Class lessees received the M-Class ad. This is the best way to utilize the accuracy of IP targeted digital campaigns, making ads highly relevant greatly improves campaign performance.

CAMPAIGN:

AUTO LEASE RENEWALS

BACKGROUND:

  • 46 transactions attributed to the campaign.

  • 80% higher conversion rate for customers who received targeted display ads.

  • $383,286 in incremental revenue generated from these additional sales.

PERFORMANCE

SERVICES