CASE STUDY: NON-PROFIT
One sector that has experienced tremendous success with the IP digital technology is the non-profit industry. By putting organizations in front of potential donors online, non-profits have consistently had impressive results. 2017 was another standout year in this regard, below is a sample of 41 campaigns run with various companies in the field.
All non-profits can always strive to improve one key metric, donations. Increasing the number of donations, amount, and frequency are all factors that can always be better. B2E has had many organizations use our “Big Data for Nonprofits” grant program to profile their donors and provide insight on how to best message future contributors.
With IP Targeting, you can get in front of donors online. Using existing CRM lists of past and potential donors, along with researching more prospects, a large audience can be reached. Given either a history or high likelihood or donation, the targets are relevant and have a high value. Focusing on these types of clients is the key to campaign success.
18.46% conversion rate.
$114,909 total donations per campaign.
$81.54 per donation.
4,481% return on ad spend.