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CAMPAIGN: Device Installation Service & Subscription

BACKGROUND: The client sells ignition interlocking devices as well as the installation and monthly service. The marketing director wanted a full analysis of the current buyers of the device. They had always done direct mail but wanted to introduce targeted digital marketing.

CHALLENGE: The client has had good success with direct mail but had never done digital before. Since B2E has the capability to do 1 to 1 targeted digital ads, they wanted to compliment the current direct mail campaigns.

APPROACH: The most recent buyers of the devices were analyzed using B2E’s MotusOnDemand service. Once a profile was created, the campaign creative and messaging was updated. When matching the prospect file to the digital platform, there was over a 50% match rate. This allowed us to do some A/B campaign testing.

Case Study

Ignition Interlocking Devices


Direct Mail conversion rate of 1.9%

Direct Mail with digital ads had an 80% lift over direct mail alone.

$61,000 in incremental revenue generated from these additional sales.



Direct Mail

IP Digital Targeting


Client Success Stories: Hear What Our Clients Say

“B2E’s data-driven solutions have boosted our marketing effectiveness and delivered measurable results for our client campaigns."

Strategic America

“B2E has provided innovative solutions to streamline our processes and empower us to make data-driven decisions, giving us a competitive edge in the market.”

Alaska Travel Industry Association

“Their cutting-edge solutions have empowered us to extract valuable insights, optimize decision-making processes, and drive unprecedented growth.”

Delta Dental of Iowa

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