Are low landing page conversion rates getting you down? Call lost leads back with a strong digital retargeting campaign. The average landing page will convert approximately 2.35% which means more than 97% of those leads are being lost. What if you could get your message in front of those lost leads again – would they reconnect and follow through with purchase? That’s exactly the goal of retargeting.
Retargeting is a marketing strategy that allows you to put your marketing message in front of someone who visited your website and showed an initial interest, but chose not to convert. Retargeting is typically done through display advertising across websites, or it can also be done through social media. The hope is that you will gain the attention of those lost leads, who will recognize your brand in the new ads they are being served across platforms. The ads should work to reignite a curiosity for your products and services and lead them back to your website for, hopefully, purchase and conversion.
Aside from generating new sales, retargeting also serves the purpose of growing brand awareness. Whether your brand is far reaching or niche, it is important to make a name for yourself with your target audiences. Retargeted ads are a cost-effective way to do this and ensure your messages are getting in front of the right people – your potential customers who have shown an interest by visiting your website.
If you’re tired of losing leads on your website, it might be time to consider the benefits of retargeting. At B2E, we can assist you in building a retargeting strategy that will work for your business. Contact us today!