15 Years of Data Marketing

April 2, 2018

Groundbreaking things that happened in 2003…

  • The National Do Not Call Registry began, halting rampant telemarketing calls

  • Apple launched the iTunes music store, allowing us to download tunes for our iPods

  • Skype was launched – video conferencing weirdness began

  • B2E Direct Marketing, Inc. opened its doors!

It seems surreal to say, but this year B2E is celebrating 15 years in business! And we couldn’t have gotten here without all of you. Whether you are a current/past employee, a client, or maybe just a supportive friend, your influence and care has helped make B2E what it is today – thank you!

 

Although our business has undergone transformative change over the years, one thing hasn’t changed, and that is our dedication to helping our clients realize the value data can add to their marketing campaigns. In fact, late last year we changed our name to reflect just this. We became B2E Data Marketing, Inc. to reflect the greater importance data is playing in the marketing industry and in our everyday lives.

 

Even with all of these changes, we must be doing something right, because we have the best clients! In fact, we still have four clients who have been with us since the beginning, back in 2003. We’ve worked with businesses in the insurance, financial services and home services industries. And we’ve become skilled in franchise, store and agent marketing programs to be able to meet the needs of our clients. We’ve worked to bring them best-in-class data and we’ve got the hardware to honor that work, winning three International ECHO Awards from the DMA and a NOVA from AMA Iowa. They don’t give those awards to just anybody...

 

Like others born in 2003, B2E has grown and evolved over time. Heck, even Apple decided that music was better on a phone than a separate device. B2E too, has made changes to our service offerings and how we deliver on our promise to make data easy. 

 

If you are curious as to who B2E is today, here’s my elevator speech: B2E is a team of highly skilled data marketing analysts with capabilities in ETL, prospecting, ROI, lifetime value, visual business intelligence and predictive modeling. We can provide the brain power and we can provide the tools to bring your marketing to the next level. Our MotusBase programs help you view insights and develop a data strategy to complement your marketing program. From weather-based analytics to IP address targeting to omnichannel campaign implementation, B2E is your one-stop marketing data campaign support. 

 

We can’t wait to see what the next 15 years bring…we hope you’re ready to embark on the journey to discovering data with us! 

 

Cheers!

Keith
 

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