IP Targeting: B2C

Consumers (B2C) - Reach consumers at their home address using a targeted customer or prospect list.

Example: You are a window sales company. Your ideal customer is 35 to 55 years old, makes over $100,000 per year and owns a 17-year-old home.  Digital ads can be sent to the prospect's home computer or smart phone as their visit their day-to-day websites (i.e. CNN, Fox, ESPN, etc.)

IP Targeting: B2B 

 

Business (B2B) - reach employees/decision makers at their business address using a targeted customer or prospect lists.

Example: You are a bank that offers loans to dentists that need x-ray machines. The ideal target is dentist offices with 3 to 10 employees and have at least $2 million in revenue. Digital ads can be sent to ALL employee’s computer or smart phone as they visit websites at work (i.e. CNN, Fox, ESPN, etc.)