IP Targeting: B2C
Consumers (B2C) - Reach consumers at their home address using a targeted customer or prospect list.
Example: You are a window sales company. Your ideal customer is 35 to 55 years old, makes over $100,000 per year and owns a 17-year-old home. Digital ads can be sent to the prospect's home computer or smart phone as their visit their day-to-day websites (i.e. CNN, Fox, ESPN, etc.)