CASE STUDY: IGNITION INTERLOCKING DEVICES

The client sells ignition interlocking devices as well as the installation and monthly service. The marketing director wanted a full analysis of the current buyers of the device. They had always done direct mail but wanted to introduce targeted digital marketing.
CHALLENGE:
 
The client has had good success with direct mail but had never done digital before. Since B2E has the capability to do 1 to 1 targeted digital ads, they wanted to compliment the current direct mail campaigns.
APPROACH:
 
The most recent buyers of the devices were analyzed using B2E’s MotusOnDemand service. Once a profile was created, the campaign creative and messaging was updated. When matching the prospect file to the digital platform, there was over a 50% match rate. This allowed us to do some A/B campaign testing.

CAMPAIGN:

DEVICE INSTALLATION SERVICE & SUBSCRIPTION

BACKGROUND:

  • Direct mail conversion rate of 1.9%.

  • Direct mail with digital ads had an 80% lift over direct mail alone.

  • $61,000 in incremental revenue generated from these additional sales.

PERFORMANCE

SERVICES