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CASE STUDY: IGNITION INTERLOCKING DEVICES
The client sells ignition interlocking devices as well as the installation and monthly service. The marketing director wanted a full analysis of the current buyers of the device. They had always done direct mail but wanted to introduce targeted digital marketing.
The client has had good success with direct mail but had never done digital before. Since B2E has the capability to do 1 to 1 targeted digital ads, they wanted to compliment the current direct mail campaigns.
The most recent buyers of the devices were analyzed using B2E’s MotusOnDemand service. Once a profile was created, the campaign creative and messaging was updated. When matching the prospect file to the digital platform, there was over a 50% match rate. This allowed us to do some A/B campaign testing.
DEVICE INSTALLATION SERVICE & SUBSCRIPTION
Direct mail conversion rate of 1.9%.
Direct mail with digital ads had an 80% lift over direct mail alone.
$61,000 in incremental revenue generated from these additional sales.
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